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Samsung, everywhere

2019 marked the 50 th anniversary since the founding of Samsung Electronics. Since 1969, humankind has invented, the personal computer, the food processor, the floppy disk, the microscope, the mobile phone and thousands of other things that have completely changed the way we live our lives.

We’ve not just presided over many of these inventions, but also played a huge part in shaping their creation, development and future. The innovations from Samsung Electronics’ Device Solutions (DS) division have propelled our company to become a global leader in consumer electronics and semiconductor technology.

It’s a big responsibility, especially in an age when consumer and governmental trust in large technology companies is clinging on by a thread. At Samsung, though, we want to address that head on, and so our strategy places innovation and trust at the heart of everything we will do. Because without these two guiding principles, we understand that the connected living will not succeed in the long run.

Connected living — intelligence, connectivity and experience

We have a bold vision for taking connected living to the next level, which will involve making the half a billion devices we sell every year more connected and intelligent, through the development of our cutting-edge chip technologies.

We are uniquely positioned to make this vision a reality because of the breadth of our products and services. Our technology and innovations are involved in almost every part of the technology revolution, including the hardware, networks, cloud, processing and, of course, silicon. We work from the chip up to making each of these different components more effective, resilient and secure.

5G

With 5G, for example, our 35 years’ experience in network infrastructure and our footprint are both unmatched in the industry. We’re one of the few companies in the world with an end-to-end 5G solution and a strong partnership network. We introduced key breakthroughs in 5G, like the world’s first gigabit speed 5G transmission, the first 5G handover between multiple cells and the first 5G smartphone on the market. Now, we are enhancing our ecosystem by opening our SmartThings Cloud to global partners, providing developers with easy-to-use SDKs, and expanding the availability of SmartThings to more devices.

On-device artificial intelligence

With artificial intelligence, we believe that the next generation of AI goes well beyond voice assistants. On-device AI technologies powered by our Exynos mobile processors and integrated neural processing units are turning smart devices into smarter devices by giving them the ability to make decisions without needing to communicate with the cloud, thus enhancing data security at the same time. These applications then allow devices to recognise objects, analyse daily routines, deliver intelligent camera features, and many more. What’s more, integrated 5G modems allow users experience nearly no latency when connecting to cloud-based AI services.

The internet of things

With our strengths in seamless IoT and its end-to-end 5G solution, we’re among the few companies primed for seamless enabling of a hyper-connected future. Our superior connectivity across different protocols and the security we’ve implemented into our hardware make our IoT devices physically unclonable and ultra-secure.

Automotive

Our vision for the automotive world is to help turn vehicles from a mode of transportation into a hub for entertainment and connectivity — and we are uniquely positioned to making this happen. Our broad portfolio of device solutions including memory, system LSI, LED, foundry, image sensors and displays will redefine the driving experience on the road and in the car.

When it comes to transforming the in-vehicle experience, Samsung’s semiconductor technology provides the processing power needed to drive immersive in-vehicle infotainment systems. The Exynos Auto V9 processor supports up to six displays and multiple operating systems. The LPDDR4X and UFS 2.1 solutions are optimised to achieve lightning-fast performance, even under tough conditions such as sudden temperature changes or when subjected to continuous vibration.

Cloud computing

Enterprise server and storage administrators face a serious challenge in building stable, mission- critical infrastructure on a budget. Samsung brings reliability and superior performance to server solutions with complete quality control down to the individual chip level. Samsung’s impressive line-up of enterprise SSDs offers a variety of interfaces and form factors to deliver maximum performance no matter what kind of ecosystem you are operating in. We also deliver a range of RDIMM and LRDIMM DRAM products designed for server applications that offer DIMM capacities ranging from 8 GB to 256 GB.

Edge computing

From AR to IoT, there is a growing demand for edge computing and distributed cloud capabilities. But delivering these technologies requires that equipment be designed for complex, scalable network deployments that are capable of supporting high capacities and a variety of connections. We offer best-in-class memory solutions, including DRAM and SSDs, that allow for easy customisation to meet the specific demands of edge computing. Our range of DDR4 RDIMM and DDR4 LRDIMM offer high- density DIMMS with capacities as high as 256 GB.

High-performance computing

High-performance computing, once the reserve of governments and armies, is rapidly democratising. We are committed to providing higher bandwidth and capacity to making high-performance computing available to more applications. With increased bandwidth and total system memory capacity, Samsung’s DDR4 LRDIMM addresses the inherent limitations of memory-dependent server applications, which are often restricted by RDIMM channel ranking. Engineered to reduce the electrical load on the CPU, Samsung’s DDR4 LRDIMM can run at a higher frequency, enabling more memory bandwidth as a result. Our industry-leading High Bandwidth Memory (HBM) pushes the frontier in terms of speeds and throughput. Whether for virtualisation, cloud computing, big data or HPC, server managers will be hard-pressed to find a more cost-effective solution.

Foundry

Samsung Electronics is one of the best semiconductor manufacturers in the world based on a long, proven track record in high-volume manufacturing for more than 30 years. Samsung’ foundry business has directly benefited from this accumulated manufacturing knowledge with regard to yield enhancement technique, reliability control and operational know-how. Now, as a result of our announcement as a pure-play foundry provider in 2017, our foundry's leading process technology, operational services, design enablement, and dedicated customer support is now accessible and available. We work very closely with every customer from initial design concept to high-volume manufacturing, with transparency, exceptionally flawless execution while delivering excellent quality product.

LED lighting

Since LEDs are natural semiconductors, we entered the lighting market around seven years ago, and based on learning what our customers need, we have produced world-class solutions from horticultural lighting to automotive headlights.

For automotive, for example, Samsung LED’s automotive lighting solutions range from high-quality LED chips to system modules providing established products and seamless services. In the domain of smart human-centric lighting, our circadian lighting solution helps building designers to create environments that will have users more alert during the day and more relaxed in the evening by managing the spectrum intensity which regulates our melatonin levels in the body.

How we’re making the future, now

We work from the chip up to make not only our devices more intelligent, but to enable the entire industry to become smarter, too. And to that end, we’ve made the strategic decision to move our European headquarters for our Device Solutions Division to Munich.

The main reason for our move to Munich is to be on the doorstep of many of our key customers with whom we’re driving the digital transformation in the next decade. With Munich ranking top among all European ICT venues according to the EU’s 2014 ICT study, an abundance of IT, software and communications companies both large and small are thriving in and around the area.

The area is brimming with tech talent. According to the Bavarian Statistical Office, the IT sector gave work to 119,000 employees in the Munich region in 2018 and numbered 11,300 companies in 2017 — and these figures include sole proprietorships and start-ups, both of which are typical of this industry. ICT has experienced constant growth in recent years, and especially since 2016.

The move to Munich marks a new era for Samsung Semiconductor Europe as we embark upon a new age of innovation and trust within the company. The next 50 years has as much potential to transform our lives as much as the last 50 — if not more. And at the heart of everything, you’ll find Samsung every step of the way.